Of course football has improved in many
aspects over that time. But the aim of this article is to widen your gaze to a
big, unnecessary cost of that improvement. The dis-enfranchising of
long-standing loyal fans.
The 1970’s saw the first 1 million pound
transfer (Trevor Francis to Nottingham Forest) and since then we have witnessed
an ever-growing increase in fees and wages which has escalated over time to the
point where drastic and fast-moving increase in transfer fees and player
valuations has seen Andy Carroll move clubs for £35 million. Admittedly that is
an extreme example but overall players’ fees and wages have risen dramatically
recently. Who’d have thought 30 years ago that one day you’d have players on
£250k a week and transfer fees reaching into the £40’s, 50’s, 60’s and 70
millions?
With the Premier League and Champions League
came increased funding for success and league position, and the price for failure
(such as relegation or missing out on promotion) became so astronomical. With
the vast monetary gains to be made clubs suddenly became targets for mega-rich
foreign owners who see football clubs as a business project rather than the
community-bringing-together, soulful place it is. They fork out ridiculous
transfer fees and wages are paid in order to achieve success, which
subsequently escalates ticket prices (through clubs trying to make that money
back).
Fans are dis-enfranchised, the ticket
prices having being increasing over the last few years at the Emirates season
by season only contributing to that. Hard-core, long-serving fans are brushed
aside and treated like meaningless numbers. There isn’t enough thought going
into the soul of a football club- the fans. Football has improved in certain
ways- it being more popular, the TV coverage, the better players we see now,
it’s a fascinating league. But there has to be some middle ground. This can’t
all come at the expense of fans being priced out of going to games and
supporting their beloved team. Teams in Germany have managed to avoid that. And
not at the expense of lack of success- look at the recent achievements of
Bayern Munich and Borussia Dortmund.
Some clubs, like QPR, have had family
sections where tickets are cheaper- that is a good way of partly resolving this
issue. Let’s not make it so that hard-working Dads can’t afford to take their
kids to football games. Having cheaper seats and sections of the ground designated
for this sort of thing would help. Or even better, a reduction in ticket prices
full stop.
Craig Love, co-writer of this article, has
supported Arsenal since he was 4 years old, that’s 40 years in total and makes
clear his sadness at what appears to be happening at his beloved club since Arsenal
moved to the Emirates.
“I now look sadly
on at fans sitting in the ground every home game as I and many other fans have
been priced out of season tickets and new shirts every year, it is simply
beyond my monetary budget and it has now become a birthday treat to watch the
team I love ply their trade. Sky sports and internet streams ensure I watch
most games but it is not the same. It was never this way at Highbury; all the
board members were known and definitely closer to the fans. They seemed to
understand and acknowledge our tradition and heritage more than the current
board, and most importantly we were successful and had some world class players
lining up for us. We moved, we were told ‘to compete better with the top
clubs’. I did not realise they meant competing for higher share dividends for
board members and not trophy success.”
Right this is. The stadium was supposed to
put us on a more level playing field with the likes of Real Madrid and
Barcelona, whereas it has actually just distanced us more from them. Yes it
will benefit us in the future financially, but is it worth it? Is it worth
leaving your spiritual home and soul to move to a bigger, more expensive
stadium where ticket prices are higher and the club and the fans are more
distant? What’s more, where a lot of fans who were able to afford to go and
watch their team regularly at Highbury are now priced out of going to do the
same at the Emirates Stadium, like Craig?
Fans are a secondary implement at all top
clubs these days because owners install boards with a corporate based company ideology,
and fans are just seen as a commodity and means of making more money. Boards
seem more distanced from their fan base than ever before. Yes they still go
through the motion of fans forums and focus groups, but do fans honestly feel
they have a say in what goes on? Do fans honestly feel that they can persuade
the club to lower ticket prices at all to allow the priced-out fans a way back
into the ground? That would be a true test of the club’s priorities- a bit of
extra money (to not spend on improving the team by the way) every week or treating
the fans better and performing their moral duty to the long serving priced-out
supporters who’ve supported the club through thick and thin and helped provide
them with the income that has allowed them to progress and eventually move to a
new stadium?
This triggers curiosity about which is the
best kind of club to be supporting, is it the smaller family club whose fans
feel part of and appreciated, or a bigger conglomerate that can isolate their
fans but win trophies? I honestly believe Arsenal encompassed both of these
things at Highbury and it worked fine. Which points to the stadium move being a
negative thing once again.
Football has changed a lot for the good but
I can’t help but feel it’s at the expense of a lot of fans and in particular,
long-serving poorer class fans who are often the most loyal.
(Image soures: arsenal.com, The Telegraph and The Daily Mail)